Are you sure customers know what they want?

  • Are you sure customers know what they want?


    The third wave of digital transformation saw Microsoft Windows (95 version) become the industry standard operating systems platform. This shift brought the PC to surpass the mainframe and minicomputer as the favorable business application platform.

    Right now we are experiencing the fourth wave change where software is moving to the cloud. By creating a growing delivery of Software as a Service (SaaS), there is a growth in datacenters and technologies that support the cloud.

    With the change comes new buzz words (lightweight, flexible, easy-to-use, scalable, cost-effective), creating excitement for businesses to shift to the cloud. The industry hope is for easier and faster software that improves businesses overall.

    However, with all the hype of the fourth wave change, are customers qualified to know what they want? Do the buzzwords really educate your clients on what the cloud is all about?

    The short answer, no.

    Microsoft’s goal is to become the one-stop shop for all things cloud. With that, software as a service (SaaS) is increasing to meet Microsoft’s ambitions.  However, the rate of growth is rapid, creating a cloud-based SaaS solutions explosion in 2019.

    Your clients have a lot of options to choose from, but their education is lacking on which solution would work best for their business. Clients need help and expertise in this decision-making process. You as a reseller can provide support by coaching them throughout the search whilst offering guidance.

    How can TBSC help your client’s whilst growing your cloud business?

    TBSC is proud of our Smarter solutions for software asset management. We have developed a full-proof method to ensure you can provide your clients the helpful tools they need to make Smarter choices with their IT.

    Our Smarter solutions gain you more cloud business through 4 easy steps:

    1. Discovery & Inventory — discover what your clients have before migrating to the cloud. We can help discover and take inventory of what your clients have, generating reports of target opportunities.
    2. Product Usage — explore what apps are used and not used. Assessing your client’s current application usage and can aid your client in determining what they need and use in order to move their business to the cloud.
    3. Migration — make the switch to cloud subscriptions. From EA to CSP, we can help get your client on the cloud.
    4. Managed service — manage your client’s subscriptions month to month to stay efficient, cost effective, and productive.

    TBSC helps you stay competitive, up-to-date, and ensures you gain the best technology partnerships in order to grow your cloud business. For more information please contact a member of our sales team: or visit our website:



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